(Title in Swedish saying: “Dog food will beat CDON.com” — screenshot from DI.se)
For about a month ago my brother’s e-commerce site, Hemfoder.se (who sells Dog & Cat food online, all the way to your doorstep) got acquired by Banger Internet Group. You can the read the press release here, and also see an article in DI.se, here (Dagens Industri).
Although the article in Dagens Industri does not feel properly angled out of the reporter, I feel still that they have something good happening. A number of new projects and a bunch that feel hungry! The question is whether they have the right tools and the right skills to succeed. I know that my brother (Marc Palmefjord) is the right man for the job. But the question is whether they have managed to recruit the right key personnel in order to grow quickly with other companies? It will take a lot of routine and the right contacts to build a konsern so quickly. There are lots of speed bumps on the road that is less fun to run into, especially when to start up in other countries.
The reporter also angled out that they will beat CDON with dog & cat food. Maybe that wasn’t the complete story of it all. Since there will be a heck alot of dog & cat food for aprox 4 billion SEK in that way. If that is the way it will go, then I’ll be really glad for my brother! :)
However, It will be very interesting to follow their journey ahead!